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Tell your story

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Tell your story

If for no other reason, researchers should undertake outreach because funding agencies are increasingly requiring it as part of the grant. There are a bunch of other good reasons, but we’ll save those for the workshop.

This workshop will be a pragmatic and FUN practice focussed activity that will offer participants usable skills and techniques to place their research and/or expertise in the media. It will cover what kind of information is appropriate for sharing in the media, what resources are available to support researchers, how to go about approaching the media and journalists, and how to produce the necessary documentation. As mentioned above, it will also, of course, highlight why researchers should go to the bother!

We will work using real life examples – i.e., you – to progress through the whole public outreach process. At the end of the workshop, you ideally will have developed the outlines of a public outreach strategy and first drafts of the press release or media advisory that will probably anchor it.

Researchers are invited to bring one of their research papers (whether published in a journal or not).
The first part of the workshop will look at writing a text for a general public.
The second part will lay out the basis of preparation for an interview.
Bring your own publication.

This workshop will be held by William Raillant-Clark, Press Officer, Formerly Université de Montréal, McGill
William Raillant-Clark has spent the better part of a decade promoting scientific research to major (and minor!) media outlets around the world, with a special focus on the United States. While he has now moved on to the UN system, he is keen to share his knowledge with researchers in order to empower them through public outreach. He has been recognized by journalists in Canada and abroad as a leading Public Information Officer.